Bidders for .lol and .sex revealed
There's a new batch of domains floating around, some of them profoundly irritating. Fancy ending a URL with .lol? How about .tennis?
Well, ICANN has released the list of applicants for these new irritants, and Google are heading the pack. The gTLD programme allows almost any word as a domain, which means that there could well be brand extensions on URLs, such as .nike, as well as the much muttered about .sex, which someone will make a killing off the back of.
"This is an historic day for the internet, and for more than two billion people around the world who depend upon it," Beckstrom said. "The internet is about to change forever."
Google have applied for loads of domains, which include .lol, .android and .app. The latter, obviously, was the domain most hotly contested with Google going toe-to-toe with Amazon and 12 others. Ten companies wanted .art, nine wanted .shop and, surprisingly, only two pitched for .sex. Apple, being all minimal, only wanted one: .apple.