Beware the link exchange - the snake oil of online marketing
About once a week, Bitterwallet receives an email enquiring as to whether we'd be involved in a link exchange; would we care to provide a link to a third party business on our homepage, in return for a link to Bitterwallet on theirs? Link exchanges can provide an economical way to market websites and generate new traffic, but only if the deal doesn't screw one side into the floor.
Which it invariably does, because the request usually comes from some chancing shitehawk hoping to increase page views on their badly conceived and poorly designed website, hoping to generate revenue from advertising.
My name is Lucy Anderson. I’ve just visited your website mediauk.com and I was wondering if you’d be interested in exchanging links with my website. I can offer you a home page link back from my Recruitment and Jobs website which is www (dot) cfs-fund (dot) com.
As mentioned, your link would be placed on the site home page, not on any “links” pages which may be buried in the site somewhere. I’m sure this exchange would be benefitial for both of our sites, helping towards increasing our visibility in search engines.
Cridland's reply (as posted on his personal blog) dispatches with the request in a thoroughly polite and decent way, while similtaneously simmaltaneersley simoltaniously simmertainserly simultaneously taking it round the back alley and giving it a bloody good hiding:
A link on www (dot) cfs-fund (cough) com sounds great. Collaboration is always a good idea.
Media UK has over half a million visits a month; while I can’t help noticing that your site is totally unlisted in Google.
Your copyright at the bottom of your website still retains a boiler-plate “yourcompany.com”, and is dated 2007. I’d wonder whether XSitePro are delighted at this use of their templates.
And your letter, Daniel, while it’s sweet that you’re using a girl’s name, it’s less sweet that even this is a simple copy’n'paste job - I bet you can spell “beneficial” correctly if you really try.
On second thoughts, Daniel, I’m not sure I will rush to collaborate.