Beleaguered Bing loses Microsoft $5.5 billion... so far
Does anyone use Bing? It seems that everyone is pretty happy with Google's search engine and now and then, we're treated to some fun Google Doodle, like the playable PacMan thing.
So is there a point to Bing at all?
Well, Microsoft could well be wondering the same thing if a recent report is to be believed. It suggests that Microsoft are losing $1 billion a quarter on their search engine, with losses reaching $5.5 billion thus far.
CNN Money are the folks who have got their calculator watches on the go and worked out that Bing hasn't ever made profit. They also reckon that, since Bill Gates' company start showing everyone their finances in 2007, the company has made a total loss of $9 billion.
As it stands, Bing has a 14.7 per cent share of the market, with Google at 64.8 per cent.
Speaking about Bing, Stefan Weitz, Microsoft's director of the search engine, said: "Our challenge is that no one wakes up in the morning and says, 'I really wish there was a better search engine'.
"That's why, for us, it's always been about figuring out how to accomplish more than we thought was possible with a search engine. Eventually, people will expect to do more with search, and if they can't, they'll be disappointed."
Google, thus far, have shown more innovation and guile. Bing, it's over to you.