Bebo founder buys it back for a mystifying $1million


Michael Birch, the bloke who founded Bebo, sold his social networking site for the best part of a billion dollars to AOL who promptly ruined it, and then, years later, bought it back for $1 million.

In a tweet, Birch said: "We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it will be fun trying…".

But why a million? Surely he could've bought it back for a dollar? Still, if you're the kind of bloke who has a million to spare for a vanity project, to see if dead dotcoms can be revived, it wouldn't make much difference.

There's a trend for this at the moment however, with Justin Timberlake re-inventing MySpace which launched with a $20m marketing campaign behind it and 31 million unique jumping on it.

So will the returning Bebo make any headway? If people are tiring of Facebook with their off-site log-ins and needlessly complicated networks, maybe so.


  • Idi A.
    Yeah, because I visit MySpace every day. Like EVERY day.
  • Grammar N.
    I thought Justin Timberlake was involved in the early days of Facebook? And Napster?
  • Sicknote
    @Grandmar Nazi I thought that was only in the movie of the aforementioned social networking site.
  • digibanger
    they are all great at start up - of the people, for the people, by the people but jeeesus every company then hijacks it and makes it corporate nonsense celebs hire publicists who do all their posting - again making it shit..... You can read more of my insane rambling at .......
  • Dick
    @grammar nazi You are not mistaken, he was involved in both. I remember watching some boring documentary about it, wankerburg wouldn't partake so they got some other goofy looking sod to stand in for him
  • Grammar N.
    And Spiderman was involved in the early days too as I remember, I found the documentary interesting.

What do you think?

Your comment