Aviva to offer tracking smartphone app for car insurance prices

car crashCar insurance is, for the most part, dreadfully unfair. And so, Aviva are trying to give a little fairness by offering a trial with a service that tracks your driving via your smartphone. They reckon it'll adjust your premiums.

Aviva has previous with this sort of thing, trialling black box telematics technology, but this new phone app is a lot less hassle and does the same job.

So, if you fancy letting a bit of technology monitor your driving in the name of (hopefully) cheaper insurance, policy holders can download the Aviva RateMyDrive app which will track your first 200 miles, collecting data on your acceleration, braking and cornering.

Then, you'll get a score and that will determine your insurance premium.

Aviva have tested it on their own staff, but now they need 5,000 drivers to volunteer to help. "We need a wide range of motorists to test the proposition and help us develop the final product and customer experience before we bring it fully to market," said Steve Treloar, Aviva's retail director. "We believe that by using smartphone technology in this innovative way, Aviva will be able to tailor premiums further to individual drivers – basically the premium will be for you, not people like you."


  • Darryl A.
    Incentive: "...for a limited period, you‘ll have the chance to win 1 of 5 new iPads!" Requirements: "...own an Android smart–phone (version 2.2 and above)" Smart.
  • Andy
    1) buy cheap smart phone 2) install app 3) give to gran 4) profit.
  • Bill B.
    But hang on... what if I am the passenger in someone else's car in the meantime, and they're a shit driver?
  • jt
    So I only need to drive carefully for 200 miles to get cheaper car insurance?
  • Sawyer
    Shame the discount of 'up to 20%' is nowhere near the 70% cheaper I can manage by not insuring my car with Aviva.
  • amazon z.
    worked great until it recorded me going 521mph down the m5, fecking ryanair.
  • Driver c.
    So, as long as I gently accelerate up to 70mph, it won't go against me in a 30mph zone?
  • Martin
    @Bill If you're in the car with a shit driver a) don't turn the app on to record the driving, and b) get out and walk. @Driver I expect it will know that you're in a 30mph zone. Save £40 on your car insurance and get a £60 fine for speeding. Maths.
  • klingelton
    Turn the app off when you want to drive like a tit.
  • James F.
    Its really a fantastic idea which really works. It helps both insurance provider and insurance holder.
  • Gc
    If you don't have to have the app running every time you drive, what's to stop you fooling it. At least the black box installed permanently in a single user car is trustworthy.
  • car m.
    For the reason that the admin of this web site is working, no doubt very soon it will be famous, due to its feature contents.
  • steve
    So give your phone to your mum for a while and get a discount? Aviva are usually fairly expensive anyway, you'd get a better deal using gocompare or one of the other online search thingies, find a cheap one and then buy it via quidco to get even more discount.

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