Asda prepare their own budget tablet
Tesco, Aldi and Argos are all having a roaring time with their new budget tablets and so, Asda have got jealous and want in.
The Wal-Mart owned supermarket has confirmed that they're 'looking into' bringing out their own device, but it won't happen before Christmas.
Ayaz Alam, category director for electronics at Asda, said: "[Our own tablet] is something that we’re looking at. We want to make sure that if we did anything like that we are in a position to satisfy customers with exactly what they want."
"The competition has felt the need to go and invest quickly in their own-label tablets and some have done horrendously badly. We are not about to make the same mistake. We will make sure we launch with great quality and great value," he added bitchily.
We'll have to wait and see if Asda put out their tablet under their own Polaroid brand, which they're using to flog DAB radios and the like.
Asda are right to get on-board though. Tesco have shifted in advance of 300,000 units of their Hudl device, while Aldi's LifeTab sold out in 24 hours. Tesco have already announced the enhanced Hudl2, prepped for 2014.
Are the big guns at Samsung and Google going to follow suit with mega cheap starter tablets? We know Apple won't, but this could change the way people buy technology if the supermarkets are just going to undercut the major players.