ASA rules Vodafone's Siri ad wasn't misleading
You know Siri, Apple's voice-controlled personal assistant for the iPhone 4S? No, it isn't sentient mercifully. It can swear at children though, which is great.
Vodafone were keen to show off this latest smartphone gimmick which left the general public (them again) complaining about the company's claims about Siri. Alas, the Advertising Standards Authority (ASA) has disagreed that the Vodafone commercial wasn't misleading at all.
The advert showed location-based weather reports but not the maps-based features you can't use, noting that there's a difference between Siri in the UK and in the US. They said that in the US, "Siri interacted with the maps application to provide more location-based functionality."
The ASA also acknowledged that Britons may have known what Siri was capable of in the US, and "might read into the ad that Siri users in the UK would benefit from similar maps-based functionality," but that didn't really represent "the average consumer in the UK."
The wording that brought about complaint was: "[Siri] can even use information from your iPhone - such as your location, contacts and contact relationships - to provide intelligent, personal assistance."
It doesn't exactly underline shortcomings, but then again, what company advertises like that?
Of course, these complaints could be commonplace soon as Google are working on their Google Assistant competitor, potentially launching at the close of 2012. However, Google's sheet isn't exactly pure as the driven snow of late.