Are you going to sign-up with Tidal?
Basically, Jay Z, Jack White, Daft Punk, Beyonce, Rihanna, Chris Martin, Arcade Fire, Kanye West and a load of other people including Calvin Harris, have teamed-up to make Tidal the first major artist-owned streaming service. If you remember, United Artists did something similar with a record label (and that ended well).
The funny thing is, is that these artists are all talking about Tidal like it is Live Aid or something, looking at what they're doing as something akin to social justice when, of course, the idea behind it is to get people to spend their money.
Basically, Tidal will cost you roughly twice the amount of a Spotify account. Or, if you use torrents, then this will cost you money, period. The idea is that, through Tidal, musicians will release their music there first, at a higher quality than anywhere else. Those involved in it made a little film about it all too, which will make you grind your teeth.
Of course, Jay Z in 2015 is a businessman first and a rapper, second. It isn't really surprising that he wants to get in the world of tech. Dr Dre has made a pretty penny through Beats and signing up with Apple.
Sadly for him, a lot of music fans aren't convinced. Some are even angry at the whole thing, with the general bile being along the lines of "Oh, poor you - you've been destitute for so long haven't you? With your champagne, fur coats and helicopter pads...". It seems that one of the biggest jobs Tidal will have, is PR, if they want a load of disposable income to be thrown their way.
What do music fans actually get from this? Lossless music, demo versions of songs and the chance to hear new releases for a week on Tidal, before it goes to the other platforms. And... uh... that's about it really.
If you want to check it out, find it here. Do you fancy it and, perhaps more pertinently, do you think it is going to be the saviour of the recording industry?