Are we ready for Google's 'mobilegeddon' then?

20 April 2015

google There's a lot of chat about 'mobilegeddon' at the moment, thanks to Google's new mobile focused algorithm. Sod your desktop browsing.

So what's the score? Well, Google's newest update to the way they ranks the search results will now look at how mobile-friendly a site is. If you haven't got a good mobile website, you'll slip down the rankings.

While Google have labelled sites with good mobile offerings, now, it'll make a much bigger impact on placement than before. Takaki Makino, Chaesang Jung and Doantam Phan, Google's web wolves said in a blog: "We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

One site that could suffer is the Mail Online, who don't have a mobile-friendly front page. However, they're not daft and have been raking money in, so they'll be sorting that out in the coming weeks. And yes, we know about ours.

With more and more people accessing the internet primarily through their phones, Google reckon that eventually, around 50% of searches will be through mobile devices.

Google haven't given out any figures on the percentage of web searches that will be affected.

TOPICS:   Technology   Mobile

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