Apps: We're just not as bothered as we were

19 August 2014

apps People are not as arsed as they once were with smartphone apps, according to some new research.

A report by Deloitte shows that the average amount of apps downloaded per user per month is on the wane and declined a fair bit over the last year.

Almost a third of smartphoners in the UK do not download any apps in an average month, which is up from one-in-five last year.

Users tend to be more savvy and have a set amount a favourite apps sorted within the first few months of getting a new phone.

But it's not a full-on sign of the collapse of the app market, as Deloitte reckon that more smartphone users over the age of 50 aren't that bothered in adding additional stuff.

Paul Lee, whose job title 'Head of research for technology, media and telecommunications at Deloitte' is a bit longwinded, said, "The new adopters of smartphones use them mostly for text messaging. When you look at who uses IM services like WhatsApp and WeChat, it tends to be younger age groups and it declines very steeply with age."

"The 'if in doubt download it' attitude to consumer apps is clearly on the decline," he points out.

TOPICS:   Technology   Mobile

1 comment

  • The S.
    I can see a whole host of Apple and Android fanboyz desperately searching for a new line to their argument. "Your phone is rubbish cos I have access to over 5 million apps! Er, don't actually use any of them tho . . . "

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