Apple under scrutiny from ASA over iPad 4G claims

1 May 2012

ipadsApple are getting their collars felt by the Advertising Standards Authority (ASA) after the advertising watchdog widened its inquiry into misleading claims from Apple that their new iPad is 4G ready.

Apparently, some people with nothing better to do have been making complaints to the ASA about the way Apple are branding their tablet.

Basically, even though we don't have mega-fast 4G networks yet, those who have already bought new iPads won't be able to use them on the new network because the frequencies will be different to those in America, which just happen to be the frequency that the devices are calibrated. And it seems Apple aren't exactly shouting about this from the rooftops, which could be seen as misleading.

The electronics giant have already come under fire from Australian regulators when it emerged that the iPad wasn't compatible with existing 4G networks there. Recently, the ASA apparently got assurances from Apple that it would stop marketing a 4G version of the device in Britain, however, the iPad is still listed as 4G compatible on the UK website.

Only a little footnote actually clarifies that the 4G networks are only accessible in the US and Canada. Is this misleading or are stupid people getting what they deserve for not doing basic research?

[metro]

TOPICS:   Technology   Gadgets   Advertising   Broadband

8 comments

  • PJH
    "Is this misleading or are stupid people getting what they deserve for not doing basic research?" Yes.
  • Alexis
    The ASA don't 'scrutinise', they just give people a ticking off 6 months after their adverts have run their course and they've done their job.
  • Kevin
    They haven't sold it on that point in the UK, and anyway we don't have a 4G network so it doesn't matter. Not like we are in Australia where they do and it couldn't work either.
  • daniel
    very fucking misleading!
  • Phuck Y.
    Errrrrrrrrrr, and what about Apple being sued by the US for price fixing eBooks? This has a lot more to do with consumerism that the ASA scrutinising apple over iPad claims you dopey little fuck turd.
  • oliverreed
    But 3G still works right? So who cares?
  • haggis
    Rubbish. They don't even taste like apples.
  • I-rate
    “Is this misleading or are stupid people getting what they deserve for not doing basic research?” Anyone doing research would buy something else anyway. Even simple research would show the feature vs. price equitation is well phucked.

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