Apple to launch small iPad in time for Christmas

4 July 2012

Apple LogoApple are to launch a smaller version of the wildly successful iPad before the year is out, putting them in direct competition with Amazon's Kindle Fire and Google’s Nexus 7 tablet. The new tablet will have a screen that’s 7 inches to 8 inches diagonally is likely to have the same number of pixels as the iPad 2. Crucially, it'll have a smaller price tag than other Apple products.

“It would be the competitors’ worst nightmare,” says Shaw Wu, an analyst at Sterne Agee and Leach. “The ball is in Apple’s court.”

Apple already have 61% of the tablet market and with the release of a cheaper tablet, they could clean up.

Trundling along behind everyone is Microsoft who are tottering into the world of tablets with the Surface, that will be sold when it releases Windows 8 in October.

Will Apple kill off all the competition or will this new, smaller iPad lack the pizazz that people expect with Apple devices? All we can hope for is a huge price war, allowing us to get cheaper technology.

TOPICS:   Technology   Gadgets   Freebies


  • Tweedskin
    Say's who?
  • will
    Bloomberg, apparently. Apple have been prototyping various shapes and sizes for ages, as you'd expect from a major tech company. This is as much speculation as it has been in the past. Why even care about rumours? They are essentially glorified gossip and therefore not news.
  • Tweedskin
    Jobs was famously against it. When asked about a 7" form factor, he said it would have to come with sandpaper for people to file down their fingers for a smaller screen.....not sure anyone told him that the iPhone only has a 3.5" screen but there you go. But, yeah, he's dead now, so maybe. But I doubt it.
  • Andy D.
    Is he really dead ? Really ? Which!
  • Sicknote
    Apple in fact have nearer 72% of the tablet market share but Apple needing to do more every year to maintain that lead and tech analysts predict that lead will slip with the growth from other manufacturers. As the Android based touch screen phone has chipped away at Apple so will the Android based tablet chip away at that lead.
  • br04dyz
    Apple have already filed a lawsuit preventing Google from selling the nexus in Timbuktu until 4 months after this ships for probably infringing their 7inch rulers measurement
  • LD
    Hope Samsung, Google, Archos, etc, etc sue the arse off them as they already have devices in that form factor .....
  • Wonkey H.
    Can I get fucked as well? It's been a while.
  • Mark H.
    It's not going to happen. A £200 iPad 2 perhaps, but not a 7" version.
  • Numpty D.
    Is it their 'core' business though? Apple? Core? I'll get me coat

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