Apple to launch music streaming service today?
This is according to blabber mouth Sony Music CEO Doug Morris, so blorted the secret to guests at the Midem Music Industry Festival. He said, yesterday, that Apple's announcement of the Beats-based service is "happening tomorrow".
Of course, there's no chat about prices or what features it'll have, but Apple have a lot of money to throw around, so this should be of some concern to Spotify and Tidal. And of course, with so many people feeling some kind of brand-loyalty to Apple, there's millions of people who might want to jump ship from another service, to theirs.
However, one thing that could make or break Apple's music service, is whether or not it is open to everyone. One of Spotify's successes is that it wasn't restricted to one platform, meaning the Android users and Apple users could share playlists with one another. And artists won't want to sign any exclusivity deals if it means they're cutting out loads of listeners.
Imagine a band in the '90s saying that their new album would only be playable through Sony stereos and no other - that'd be madness. Either way, Apple aren't daft, so they'll have something up their sleeves to get their fans excited - users of torrents, you can carry on ignoring absolutely everything relating to the above.