Apple to get around to Beats Music at some point, finally
But alas, no more, as rumours are getting very loud about Apple and Beats and what they plan to do.
It looks like there's going to be a launch for a new subscription-based music service which will be Apple-made, but powered by Beats technology and music content. This won't be a mere installing of the Beats app into iDevices, but rather, Apple things will integrate Beats 'deeply' into the iOS mobile operating system, iTunes and Apple TV.
According to reports, the service will cost $7.99 per month, which crucially, makes this cheaper than Spotify's $9.99-a-month. It'll also be cheaper than Google's music offerings, as well as Rhapsody and Rdio. It'll be more expensive than Pandora though. Not that anyone cares as this is a three-way dogfight between Google, Spotify and Apple.
Apple should really get a wriggle on with this, as there was a lot of fanfare when they bought Beats for $3 billion last year. It looks like they'll be rolling something out this Summer, with mutterings pointing at a June release.
However, we're all too long-in-the-tooth and cynical to believe that by merely embedding something as standard into a device, it'll be a success. Anyone who owns a Samsung phone will tell you about the huge amount of entertainment apps that just sit in devices, taking up space and being unused.
Either way, Apple will be pushing on, and it has been suggested that this new service will focus on cloud streaming that is centred on what's already in your music library.