Apple slashes iPhone5 screen orders
Apple have asked Sharp, LG and Japan Display to cut their supply of LCD panels down by half this quarter. Japan Display's plant is reportedly reducing output by up to 80% while Sharp's dedicated iPhone wing will cut production by around 40%.
The Wall Street Journal state that Apple has cut orders for other components, under mounting pressure in the smartphone market from Samsung.
So what's going on?
Well, analysts think this action from Apple is down to weak demand, while others suggest that this could be the start of Apple winding down iPhone5 production while they ready a new device.
This will of course, fuel rumours that Apple are planning a cheaper version of the iPhone, despite Phil Schiller - Apple's marketing chief - saying that "despite the popularity of cheap smartphones, this will never be the future of Apple’s products."