Apple Music to get a big reboot!
It looks like there's going to be some changes with Apple Music, and we're all going to get to see what they are in June at the Worldwide Developers Conference.
Imagine Woodstock, only with more Farah slacks and more disgusting toilets.
Apple, as usual, are going to throw loads of money at a marketing campaign, as they aim to get more people signed-up with their music subscription service.
There's been mixed reviews for Apple Music, with some people loving it, and others not seeing the fuss at all. Some musicians aren't impressed, saying that Apple Music's social element 'Connect' is a load of junk.
Some people just don't want to get 100% of their stuff from one source, so are sticking with Spotify, or other music streaming services.
Either way, the whole shebang is being looked after by new content head Robert Kondrk, as well as Nine Inch Nails' Trent Reznor. Beats co-founder Jimmy Iovine is also working with the Apple Music team, and design honcho Jony Ive has his team doing things with them too. And let us not forget senior VP of Internet services Eddy Cue, either.
Basically, it looks like it is busy in the music wing of Apple, and the whole thing will be getting an overhaul as a way of trying to convince people to use the service.
According to Apple big-cheese, Tim Cook, Apple Music has got themselves 13 million subscribers, which is not to be sniffed at. At the last count, Spotify said they were approaching 100 million active users, with 20 million of those paying money in subscriptions.
Apple are definitely looking at catching up their rivals this year. Apple Fan Boys - keep 'em peeled.