Apple is nailing the Playbook says BlackBerry exec in no-holds open letter
A RIM executive, who understandably would like to remain anon and keep their salary, has unleashed a pretty vicious open letter that goes to town on pretty much every aspect of the BlackBerry-producing company.
One of the things that gets scalded is the new PlayBook which is likened to a 'Fisher Price toy', further stating that 'Apple is nailing this', or, if you prefer, handing BlackBerry it's arse in a tall hat.
The letter kicks off with; "I have lost confidence" before adding; "Almost every project is falling further and further behind schedule at a time when we absolutely must deliver great, solid products on time. When was the last time we pushed out a significant new experience or feature that wasn’t already on other platforms?"
The exec also states that RIM really need to rethink their product strategy, and "stop shipping incomplete products that aren’t ready for the end user. It is hurting our brand tremendously."
And the PlayBook tablet?
"BlackBerry smartphone apps suck. Even PlayBook, with all its glorious power, looks like a Fisher Price toy with its Adobe AIR/Flash apps. 25 million iPad users don’t care that it doesn't have Flash or true multitasking, so why make that a focus in our campaigns? I'll answer that for you: it's because that's all that differentiates our products and its lazy marketing. A product's technical superiority does not equal desire, and therefore sales… How many Linux laptops are getting sold?"
RIM aren't having it, saying that this isn't an exec from their offices because it's, "difficult to believe that a "high level employee" in good standing with the company would choose to anonymously publish a letter on the web rather than engage their fellow executives in a constructive manner."
Either way, the iPad is nailing the PlayBook, right?