Apple have a sex ban
Apple. They don't like smut. Sorta.
See, Apple have been having a clear out and decided to decimate the top-shelf and nuked over 5,000 iPhone apps that have been deemed to contain "objectionable content", even though they'd been seen as perfectly fine for months already.
Apple reckons they've responded to complaints from users (who presumably blush at the very site of a naked table leg... the wimps) and Philip Schiller, Apple's product marketing boss, told the New York Times that recently a number of developers had submitted "an increasing number of apps containing very objectionable content".
The App Store already contains an age rating system, so it must've been decidedly dodgy... or Apple are just being a bit wet.
"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see", Schiller added.
Kids have iPhones?! Spoiled shits.
Not all saucy apps have been wiped as Sports Illustrated's official Swimsuit Edition app is still available and being promoted by Apple.
"The difference is this is a well-known company with previously published material available broadly in a well-accepted format," said Schiller.
Of course, independent developers are hacked off with it all. "It’s very hard to go from making a good living to zero", said Fred Clarke who makes an app called Sexy Scratch Off. "This goes farther than sexy content. For developers, how do you know you aren’t going to invest thousands into a business only to find out one day you’ve been cut off?". He added that he was now investigating rival platforms.
It'll be interesting to see how those rival platforms respond to this. Smut is always a big money spinner for media companies. Google's Android ecosystem doesn't particularly yell about how much it likes filth, but certainly takes a more softly-softly approach when it comes to enforcement.
Of course, failing that, as a consumer, you can presumably find other ways of staring at naked blood-filled humans.