Apple can now sue if your shop looks like it

14 July 2014

Apple_Store_Fifth_Avenue Apple have stirred up a nest of palaver after securing the right to register its store layouts as a trademark.

This follows a similar trademark registration in the US in 2010.

The ruling now means that if anyone thinks you've pinched their store layout, then you could be forced to change it or even be shot at* (*sued)

A chap name David Dalziel, who is the creative director at retail consultancy Dalziel and Pow, said to Design Week: "I am really surprised about this ruling, it doesn’t seem to be defendable to me.

"It is one thing to protect against the direct copy, which can and does happen in some developing regions where design is less sophisticated, but to attempt to protect a store layout would seem to be too broad, too sweeping to defend.

"Stores designed with a rigid table plan existed long before Apple was invented and will continue long after Apple evolve their concept to their next iteration. That is the nature of retail design."

Of course, there have been outrageous copies all over the world, as previously reported on Bitterwallet.

The European Court's judgement reckons that Apple's store layouts fulfill the three main criteria  - they constitute a sign, are capable of graphic representation and can distinguish the goods sold by one company from those of another.

Nobody else seems to be remotely bothered about this ruling, however now Apple has stirred it up, it means that more companies can start copyrighting its store layouts and sue other retailers if they feel that they've been copied.

Of course, it's just another layer of bullshit that we were doing really quite well without until yesterday.

God help us if there's a war.

TOPICS:   Technology

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment