Amazon's Kindle Fire and the unhappy customers
Amazon have been heavily promoting the Kindle Fire, but alas, it hasn't been setting consumers world alight (pun intended) with many sending their tablets back to the retailer.
What's the problem? Well, some of the complaints focus of the layout of the device. A lack of external volume control is bugging those that have bought a Fire, as well as an off-switch that is easy to hit by accident. Not to mention pages take a long time to load, no privacy controls on the gadget, meaning that anyone picking it up after you've used it will instantly know everything you've just been doing.
“In less than two weeks, we’re rolling out an over-the-air update to Kindle Fire,” said Drew Herdener, a company spokesman. Apparently, this will mean improvements in performance and multitouch navigation. Customers will also have the option of editing the list of items that show what they have recently been doing.
Amazon need to act sharpish. The Fire has just over a third of the 4,500 reviews on Amazon mixed-to-negative (that's three stars or fewer).
Browsing websites has been hugely problematic according to reviews, apart from (naturally), the Amazon shopping page. Conspiracy theorists have taken to saying that 'Amazon deliberately designed a poor Web browsing user experience to keep Fire users from shopping on competing sites'.
If you've managed to acquire one ahead of the UK launch, have you had problems with it? Tell us all about it why don't you?