Some people might point at Amazon for the reason so many bookshops have closed down, but that doesn't mean they don't have some heart.
They're kicking off a drive to promote reading around the world, and have started a thing called the Kindle Reading Fund.
Basically, this fund is taking charge of donating Kindle e-readers, Fire tablets, and the like, so that people in developing nations can get their hands on loads of books.
Of course, if you tutted to yourself about that and wondered why 'we're not looking after our own', firstly, Amazon are a global company so probably don't identify with any particular place, and secondly, no-one's stopping you from donating your old gadgets you don't use to a local charity.
Or keep them for yourself, we're not your real mum.
Amazon have teamed-up with Worldreader, who are a non-profit organisation who get e-books to children and families in poorer countries, with the aim of improving literacy.
This fund will also give devices to schools, hospitals, and libraries, and other non-profits organisations.
You can read about the Kindle Reading Fund here. Or you can watch the video below.