Amazon to launch smartphone, built by HTC

16 October 2013

Amazon_Smartphone Amazon have decided to tag-team with HTC to produce a range of Android phones. In fairness, HTC have got no mates, so they'll be willing to do anything to stop themselves from going under.

Apparently, the two companies have three devices in mind, with one due in 2014.

And while HTC could be making one new friend, they could also be making a number of enemies too. By working with Amazon, they may face expulsion from the Open Handset Alliance (OHA), which is a consortium of mobile makers and networks whose mandate is to "accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile experience".

By being part of OHA, HTC gets free access to Google’s Android software. However, seeing as Amazon forked Android to power their own Kindle tablets so that people would access the Amazon store, rather than Google Play, the two companies fell out. Acer pulled out of a deal for similar reasons after the OHA kicked up fuss.

That said, HTC are damned if they do and damned if they don't. They're staring at heavy losses and losing ground to just about everyone else. Could the Amazon partnership be the thing to salvage some pride? Or will making an enemy of Google send them into the soil? Or will you carry on buying Samsung and Apple phones and ignore everything else?

TOPICS:   Technology   Mobile

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