Amazon plan to creepily anticipate our needs
Amazon have filed a patent for something called ‘Anticipatory Package Shipping.’ How does it work? Well, the system is intended to deliver goods to specific geographical areas, based on the things people in that area have already bought, browsed or put on their wish lists.
So, if a customer near to you buys Cliff Richard’s Greatest Hits, then you order Cliff’s Greatest hits or you searched for it on Amazon, then (because someone else ordered Cliff already or you were browsing for it), Amazon will have already stocked a few copies in a temporary hub or truck nearer to you, rather than leaving it in the Amazon’s fulfilment centre hundreds of miles away. So you will get your Cliff CD quicker, you weirdo.
Basically, if there’s a clear demand for a product in a certain area, or at certain times (like Christmas or other holidays) Amazon can anticipate it and redirect the goods to a storage place near you. All using customer data such as previous orders and shopping cart info.
If they do this, it’ll help Amazon - and other e-commerce companies – to map wider trends and speed up delivery times. In fact, soon they’ll be able to INFLUENCE OUR MINDS.
(I really must buy a Cliff Richard CD today.)