Amazon gives YouTube some competition

Amazon YouTube

Amazon aren't happy to fight the high street and tackle Netflix at the same time - now they're trying it on with YouTube, as the retail giant has announced an extension to their Amazon Video service called Amazon Video Direct (AVD).

While it isn't the most glamorous of names, it will let you upload your own video clips.

While YouTube is available to all, AVD will only be viewed by those with an Amazon Prime account, which isn't exactly earth-shattering, but it'll do for Amazon until they invariably unleash it on everyone.

The AVD tool is included in Prime Video and won't cost you any extra moeny, and you can have it as an add-on through the Streaming Partners Program.

Video makers will be able to earn money from this, and on top of that, Amazon are going to share $1,000,000 per month among the top hundred titles, based on something called 'global customer engagement' which is nonsense-speak for being reward for having the most views, being the most popular, and the like.

"It's an amazing time to be a content creator," said Jim Freeman, Vice President of Amazon Video.

"There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there's a self-service option for video providers to get their content into a premium streaming subscription service."

"We're excited to make it even easier for content creators to find an audience, and for that audience to find great content."

The service is available from today. Go and have a look at it if you want.

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