Advertising Standards Authority To Start Telling Off The Internet
We asked what was the point of the Advertising Standards Authority (ASA) recently and... well... didn't really come up with a decent answer. They're like toothless combs scraping over a bald man's shining dome.
Well, now the ASA can be equally non-effective in the online realm as they've got the power to wag a pointless finger at the internet as a whole.
The official line is that online marketing and advertisements will face with same strict advertising rules as trad. arr. media from March next year. The reality is that people in marketing are probably shrugging their shoulders at the news and continuing to pick specks of cocaine from their receding gums.
If they actually do their job, this could be good though. The ASA are going to have the power to ban crap marketing statements on things like Facebook and Twitter.
"This is a massive step. Consumers don't differentiate between adverts on TV or online and this ensures that claims online will be subject to the same strict scrutiny of those in traditional media," said an ASA spokesman to Auntie Beeb.
Alas, it's not all good news as, in an effort to appear groovy maaaan, the ASA don't want to meddle with online freedom of speech, which means that their new remit isn't going to impact on any content written on sites. Expect a load of hastily written PR sheets then.
The ASA will, however, be given the power to remove paid-for search ads. If they do it right, the ASA could actually tidy the internet up, but really, the chances of that are more remote than a troglodyte's kitchen.