Activision pull the plug on Guitar Hero
Here's a piece of strange news. Activision are going to stop making Guitar Hero. This is strange in that, this game has been one of the most high profile games in recent history and now it is being cancelled.
Apparently, this decision was made thanks to a lack of sales in the music.
In a press release, Activision say: "Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011."
Activision are also putting the scuppers on DJ Hero too.
Activsion Publishing CEO Eric Hirshberg says: "Despite a remarkable 92 rating on DJ Hero 2, a well-regarded Guitar Hero: Warriors of Rock, as well as a 90-plus release from our most direct competitor, demand for peripheral based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply can't make these games profitably based on current markets and demand."
Numbers aside (he says flippantly), it seems very peculiar that Guitar Hero is being binned. Aside from Apple products, it's hard to think of a franchise that has featured so heavily in other media like films and TV.
Are sales really that bad or is this one of those publicity stunts designed to spike slowing sales? It worked for Heinz Salad Cream in the late '90s when celebrities came out professing their love for the stuff in the papers - are Activision trying it on with this too? Or is the whole package simply too expensive for gamers now?