Activision pull the plug on Guitar Hero

10 February 2011

guitar heroHere's a piece of strange news. Activision are going to stop making Guitar Hero. This is strange in that, this game has been one of the most high profile games in recent history and now it is being cancelled.

Apparently, this decision was made thanks to a lack of sales in the music.

In a press release, Activision say: "Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011."

Activision are also putting the scuppers on DJ Hero too.

Activsion Publishing CEO Eric Hirshberg says: "Despite a remarkable 92 rating on DJ Hero 2, a well-regarded Guitar Hero: Warriors of Rock, as well as a 90-plus release from our most direct competitor, demand for peripheral based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply can't make these games profitably based on current markets and demand."

Numbers aside (he says flippantly), it seems very peculiar that Guitar Hero is being binned. Aside from Apple products, it's hard to think of a franchise that has featured so heavily in other media like films and TV.

Are sales really that bad or is this one of those publicity stunts designed to spike slowing sales? It worked for Heinz Salad Cream in the late '90s when celebrities came out professing their love for the stuff in the papers - are Activision trying it on with this too? Or is the whole package simply too expensive for gamers now?

TOPICS:   Technology   TV   Freebies   Games


  • klingelton
    if you ask me, it's because they flooded the market with guitarhero based products, more than 1 per year over the last 4 years with no real improvement in game play. an expansion pack would have done just as well. Activision seem to be alienating all their brands, COD and now guitar hero.
  • The B.
    Maybe people have simply realised that it's jus Simon, albeit 30 years on and more shiny.
  • br04dyz
    This is an outrage! The only effing game I've been good at since the days of the SNES and they're BINNING IT!!!! The buffoons!
  • Steve O.
    I always reckoned it was because a couple of GH's ago loads of us spent a small fortune on the instruments only to find them tumble in price months later. I really wanted the keyboard for Rock Band 3, but couldn't justify the price, so have just been sitting idly waiting for it to plummet in price.
  • Bazinga
    It's because it's not changed. Guitars are still guitars.
  • mein c.
    Rock Band is objectively better. Especially since it's made by the team behind the original (and only good) Guitar Hero and Guitar Hero 2.

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