Apple make vague announcement for attention
Apple have been intentionally coy of late, leaving everyone else to fill column inches about what they might do next. Is it going to be their smartwatch?
Or will it be the new, larger iPad (which one reader brilliantly referred to as 'the maxiPad, which we're stealing and claiming as our own).
Whatever it is, Apple have gone from coy to downright flirty, sending out an invitation to all, with the date on it (9th September 2014) and a 'wish we could say more' on it. Of course, they could totally say more. They don't want to. They're like those awful people who put a status on a social network that says "Oh, something amazing has happened! Can't say too much right now #excited".
So there it is. Apple have, at least, given a date for their devoted fans to excited about (they're going to book the day off work so they can watch a speech on the internet and make plans to buy some sleeping bags and deck chairs so they can queue up for Whatever It Is for a whole week while being filmed by a tech blog).
Either way, we look forward to people arguing about Apple being overpriced against "Shut up! It's a luxury purchase! You cheapskates wouldn't understand!"
We'll just remind the rest of you that a phone really doesn't define you as a person (unless you're making nuisance calls with it, because that absolutely defines you as a person).
So. Is it a phone, tablet or wearable technology?