World Nutella Day, banned by Nutella

23 May 2013

250px-Nutella The killjoys at Nutella have decided to put the kibosh on World Nutella Day with a cease-and-desist letter. This is the same people who said the correct way to pronounce the product name was 'new-telluh', because the product is clearly filled with 'newts'.

Ferroro SpA, the owners, ordered the closure, and the founder of the day said: "Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people!"

Founder Sara Rosso continued: "I've seen the event grow from a few hundred food bloggers posting recipes to thousands of people tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook!"

"There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it."

"The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I've had contact and positive experiences with several employees of Ferrero SpA. and with their public relations and brand strategy consultants. I've always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat."

"I have hope that this is not a goodbye to World Nutella Day forever, for the fans' sake, and hopefully it will live on in one form or another in the future."

This is truly our generation's JFK moment.

TOPICS:   Supermarket   Not The Onion

6 comments

  • Alexis
    I'm all for retro packaging, but Nutella's 70's label looks revolting. Naff as anything
  • Jokester
    So, Nutella hate their customers and don't even know how to pronounce the name of their own product? Are people getting dumber or what?
  • Her L.
    Glass jars are very 70's in their purpose. I refuse to gorge myself on any more New-teller until the makers start selling the faecal-style spread (in appearance of course - clearly no-one's faeces are this delicious to eat, not even Mof's) in plastic tubes that can be squeezed straight from tube to gullet in one easy left-handed motion.
  • Her L.
    If ever an article was made for Lucy SWEET this is it. Stop hogging all the limelight Gimmers.
  • JBC
    http://abcnews.go.com/Business/nutella-crisis-averted-maker-ferrero-backs/story?id=19226773
  • zeddy
    Not that she actually gives a fuck.

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