World Nutella Day, banned by Nutella
The killjoys at Nutella have decided to put the kibosh on World Nutella Day with a cease-and-desist letter. This is the same people who said the correct way to pronounce the product name was 'new-telluh', because the product is clearly filled with 'newts'.
Ferroro SpA, the owners, ordered the closure, and the founder of the day said: "Seven years after the first World Nutella Day in 2007, I never thought the idea of dedicating a day to come together for the love of a certain hazelnut spread would be embraced by so many people!"
Founder Sara Rosso continued: "I've seen the event grow from a few hundred food bloggers posting recipes to thousands of people tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook!"
"There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it."
"The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I've had contact and positive experiences with several employees of Ferrero SpA. and with their public relations and brand strategy consultants. I've always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat."
"I have hope that this is not a goodbye to World Nutella Day forever, for the fans' sake, and hopefully it will live on in one form or another in the future."
This is truly our generation's JFK moment.