When's your Dolmio day? Not too often, hopes company

15 April 2016

dolmio In their dubious stereotyping adverts, Dolmio ask consumers when their Dolmio day is. Well, the people who make the sauces are hoping it isn't too often, because they contain so much fat, salt, and sugar, that you shouldn't eat it more than once a week.

So, on a technicality, the adverts are correct, as they've not asked 'when'sa your Dolmio days'.

Mars Food, who are behind Dolmio and Uncle Ben's, have said that they're introducing new food labelling so consumers can easily tell the difference between "everyday" and "occasional" products. So, for the items you shouldn't eat all the time, you'll find all Dolmio's lasagne meal kits, pesto, lasagne sauces, and oven bake kits.

This is all part of the company's five-year global health initiative. They said: "To maintain the authentic nature of the recipe, some Mars Food products are higher in salt, added sugar or fat. As these products are not intended to be eaten daily, Mars Food will provide guidance to consumers on-pack and on its website regarding how often these meal offerings should be consumed within a balanced diet."

"The Mars Food website will be updated within the next few months with a list of 'occasional' products - those to be enjoyed once per week - and a list of 'everyday' products."

Of course, you can ignore the advice if you like, because you're an adult. Or indeed, you can make your own tomato-based sauce and know exactly how much salt, sugar and the rest goes into it, justa likea mama use to make-ah.

The Mars Food group are planning on rejigging a number of their products and are going reduce the amount of added sugar, fat, and salt in their recipes. They reckon they'll cut salt internationally by around 20% by 2021.

Now, if they could reduce those awful puppets while they're at it, that'd be great.

TOPICS:   Supermarket

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