Waitrose launch major Tesco price-matching campaign
If you’re a Waitrose shopper, your grocery bill might be about to shrink a bit. If you’re not a Waitrose shopper and have always thought their wares were a bit too expensive for your tastes, you could be about to change your mind.
That’s because this supposedly most upmarket of supermarkets is about to sully itself by getting involved in price-matching, more specifically with Tesco and on 1,000 branded products.
The price-matching begins today and includes staples like Heinz Baked Beans and Persil. The items in the range will be checked against Tesco’s prices twice a week. Retail experts believe that the move will initially eat into Waitrose’s profits (£268 million last year) but that they believe it will be worth it in the long term if it gets more customers through the door, buying other non-price match items.
Following this news, will you be putting on your Sunday best and flouncing into your nearest Waitrose for a nose around? Or are you a Waitrose shopper who is now terrified by the prospect of a bunch of oiks infiltrating your patch?