UK grocery sales down for first time in 20 years

19 November 2014

trolley UK grocery sales have fallen for the first time in 20 years.

In what can only be described as quite good news for the consumer, the average price of a basket of things such as bread, milk and veg now costs 0.4% less than a year ago, as the latest figures from Kantar Worldpanel show.

However the price wars have had a knock-on effect on the fortunes of the UK's biggest supermarkets, with the overall market contracting by 0.2% in the 12 weeks to November 9.

Kantar also claim that it is the first time they've recorded a decline since it started in 1994.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said: “The major supermarkets have all had a difficult period, hit by both the flow of shoppers toward the discounters and reduced revenues as they competitively cut prices.”

Tesco did the worst with their sales sliding by 3.7%, yet Morrisons' slumped faster down from 1.3% to 3.3% a month ago.

The only growers and showers included Waitrose who increased to 5.6%. Aldi slowed down a fraction from 29.1% to 25.5% and Lidl went down from 17.7% to 16.8%.

Market share in the 12 weeks to 9 November:

• Tesco: 28.7%
• Asda: 17.2%
• Sainsbury’s: 16.4%
• Morrisons: 11.1%
• The Co-operative: 6.2%
• Waitrose: 5.1%
• Aldi: 4.9%
• Lidl: 3.5%

TOPICS:   Supermarket   High Street News

1 comment

  • Mad B.
    Well, the government and NHS ARE constantly telling us to eat less..........

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