UK grocery sales down for first time in 20 years
In what can only be described as quite good news for the consumer, the average price of a basket of things such as bread, milk and veg now costs 0.4% less than a year ago, as the latest figures from Kantar Worldpanel show.
However the price wars have had a knock-on effect on the fortunes of the UK's biggest supermarkets, with the overall market contracting by 0.2% in the 12 weeks to November 9.
Kantar also claim that it is the first time they've recorded a decline since it started in 1994.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said: “The major supermarkets have all had a difficult period, hit by both the flow of shoppers toward the discounters and reduced revenues as they competitively cut prices.”
Tesco did the worst with their sales sliding by 3.7%, yet Morrisons' slumped faster down from 1.3% to 3.3% a month ago.
The only growers and showers included Waitrose who increased to 5.6%. Aldi slowed down a fraction from 29.1% to 25.5% and Lidl went down from 17.7% to 16.8%.
Market share in the 12 weeks to 9 November:
• Tesco: 28.7%
• Asda: 17.2%
• Sainsbury’s: 16.4%
• Morrisons: 11.1%
• The Co-operative: 6.2%
• Waitrose: 5.1%
• Aldi: 4.9%
• Lidl: 3.5%