Stelios to launch non-brand Easy supermarket
As Michael O’ Leary tries to turn his fleet of ageing 737s into the airborne equivalent of the Megabus, another aviation magnate wants to turn the high street into a Easy food bank. Yes, millionaire Easyjet founder Sir Stelios Haji-Ioannou - who is probably more accustomed to eating Wagyu beef off the bumcrack of a concubine - has announced plans to start a non-brand budget supermarket to rival Aldi and Lidl.
But while Aldi and Lidl sell non-branded products that win awards for their quality, Stelios’ plan is to go even more basic. We’re talking No frills Kwik Save style essentials piled high on palettes. Basically an orange food trough for the needy and resigned.
His intentions, he SAYS, are philanthropic:
‘My interest in the food retailing business was sparked by recent press stories covering the widespread use of food banks by the needy and my own experience with the 'food from the heart' charitable programme operated by my philanthropic foundation in Cyprus.’
But Stelios didn’t get where he is today by doing things ‘from the heart’. He’s seen a gap in the market and he’s going for it. And you can bet it’ll be as depressingly low rent as his other ventures. In fact, the pilot store will open in Croydon, in the same 9 storey building that is also set to house some of his other ideas, including EasyHotel, EasyOffice, and EasyGym.
And once again, the crapitalists get richer as Britain gets poorer...