Stelios to launch non-brand Easy supermarket

5 August 2013

As Michael O’ Leary tries to turn his fleet of ageing 737s into the airborne equivalent of the Megabus, another aviation magnate wants to turn the high street into a Easy food bank. Yes, millionaire Easyjet founder Sir Stelios Haji-Ioannou - who is probably more accustomed to eating Wagyu beef off the bumcrack of a concubine - has announced plans to start a non-brand budget supermarket to rival Aldi and Lidl.

Stelios Haji-Ioannou Knighthood

But while Aldi and Lidl sell non-branded products that win awards for their quality, Stelios’ plan is to go even more basic. We’re talking No frills Kwik Save style essentials piled high on palettes. Basically an orange food trough for the needy and resigned.

His intentions, he SAYS, are philanthropic:

‘My interest in the food retailing business was sparked by recent press stories covering the widespread use of food banks by the needy and my own experience with the 'food from the heart' charitable programme operated by my philanthropic foundation in Cyprus.’

But Stelios didn’t get where he is today by doing things ‘from the heart’. He’s seen a gap in the market and he’s going for it. And you can bet it’ll be as depressingly low rent as his other ventures. In fact, the pilot store will open in Croydon, in the same 9 storey building that is also set to house some of his other ideas, including EasyHotel, EasyOffice, and EasyGym.

And once again, the crapitalists get richer as Britain gets poorer...

TOPICS:   Supermarket   Travel   Government


  • David P.
    I'm no Ryanair-fancier, but O'Leary's "fleet of ageing 737s" is actually one of the newest fleets of any airline, with an average aircraft age of 4.9 years. Somewhat devious, fee-charging, no-frills bastards they may be, but theirs is anything but an aging fleet.
  • shiftynifty
    Imagine it will be the sports direct of foods...all staff on zero contracts...Stelios don`t give it that your a philanthropical Knob....your in it for the dosh...
  • Spencer
    Lets see if they get it right. I know certain Italian supermarkets allow customers to 'pay it forward' on their bill and essentially have 1% or 2% added to their bill. The idea being that it covers the costs of getting end of life produce to homeless shelters. At the end of the day/week, they have a surplus of donated euros. That pays for the staff to go round the supermarket and gather up all the produce approaching expiration. They then crate it up and distribute it out to local charities/shelters along with any leftover cash.
  • fibbingarchie
    '...the crapitalists get richer as Britain gets poorer…' And how many jobs has his efforts created over the years? Atlas just Shrugged!
  • kv
    great plan, sell people cheap tasteless processed sh!te that makes them so fat they need to use his gyms.
  • Dick
    It's a great slogan. We aim to be not as good as Aldi or Lidl.

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