"Own brand" goods in unprecedented sales rise - but do they all taste of cushions?
The evil credit crunch/recession has proved to be an enormous boon for supermarkets and sales of their cheaper ‘own brand’ products, according to research by retail consultancy Verdict Research. And we’re always on the look out for enormous boons around here.
Apparently, skint shoppers have switched over to the own brand goods “on an unprecedented scale” after years when they were considered to be the madly inferior alternative to giants such as Brer Kellogg, Brer Fray Bentos and Brer Kia-Ora to name but three random brands.
There’s even a UK-based guide to own brand produce, where ‘professional taster’ Martin Isark appears to have tried thousands of examples and lived to tell the tale. Hats off to Martin or indeed anyone with the gall to describe themselves as a professional taster.
But once the recession ends and we’ve all got a bit of cash jangling around in our sky-rockets again, will the change in shopping habits stick? Are you an avowed disciple of the money-saving own brand or are you suspicious of it all, believing the produce to inferior, made by witches and filled with dried worms and essence of herpes?
Let us know and tip us off with the tastiest cheaper alternatives. Honest, we do care. And we're broke as well.