McDonalds to continue expanding
McDonalds gets a bad rep, but things have turned around in the company's reputation in the last couple of years - their coffee isn't terrible, Big Macs have less fat in them than most pre-packed sandwiches, and you can make a Filet o'Fish last a couple of hours while you use their wifi.
But McDonalds' grip on the world's munchies appetite is slipping. Admittedly with 34,000 branches of the chain, an overall sales fall of 0.1% isn't that big a deal, and sales have actually increased by 1% across Europe in Q4.
The company, in a 'no shit' kinda way, have claimed that 2013 was a “challenging year", but still plan to open up to 1600 new outlets across the planet. Globally they still face big competition from Burger King and Wendy's, but over here in the UK it looks like they are fast being outnumbered two-to-one by Tesco Express.
Maybe they should go back to being outrageously unhealthy and not giving a shit because that's precisely the reason you go? Sod being healthy.