McDonald's: closing stores as customers desert them

24 April 2015

mcdonalds_logo McDonald's is one of those companies that seems like it'll never, ever die. It is so huge that they seem invincible and impervious to trends. While there's cows to chop up, there's going to be a Maccies to enter, right?

Well, it looks like McDonald’s is having a tough time, worldwide. They're currently suffering from a slump in sales, which has seen Ronald McDonald having some tough decisions to make, closing 350 restaurants.

Most of these closures are in China and Japan, but Maccy D's is looking at a global drop in sales. This means they could well start getting rid of some branches in the UK. Of course, one of the biggest problems they have is that 2015's teenagers are getting healthier - they don't smoke, there's no carbs before Marbs and they'd all rather do squats down the gym than horse a Quarter Pounder down their holes.

McDonald’s CEO Steve Easterbrook said in a statement: "As the world’s leading restaurant company, we are evolving to be more responsive to today’s customer. McDonald’s management team is keenly focused on acting more quickly to better address today’s consumer needs, expectations and the competitive marketplace."

"We are developing a turnaround plan to improve our performance and deliver enduring profitable growth."

Now, McD's have started selling salad and bottles of water and the like, but really, we think they're losing customers because they're not unhealthy enough. Instead of being all cuddly and concerned, they should take the approach of other junk foods and boast about how filthy their food is.

And bring the McRib back, permanently.

TOPICS:   Supermarket   Restaurants

8 comments

  • SFJ
    The China and Japan closures are down to health scares about the ingredients used in those countries. There are also closures in Russia due to backlash against US sanctions over the Ukraine business. I seriously doubt we will see restaurants closing in the UK or North America any time soon.
  • samuri
    Perhaps they should allow disabled drivers to be served (i was refused service for no reason)
  • Father J.
    Maccy Dees going down the shitter?? We can only hope.
  • Raggedy
    If more stores close, does that mean we won't have to put up with that awful smell that emanates from every single "restaurant" ? What ingredients do they share with KFC? They both smell the same.
  • DVS
    I agree with the McRib comment but these weren't always good. I had 5 McRibs over the promotional period but they weren't always served hot. First one was cold and second was luke warm so after that I asked for them to be made to order (which they do in most branches anyway but some central London sites have them stacked up).
  • me
    @samuri - they probably do allow disabled drivers to be served. And if you were 'refused service for no reason' then we assume it has nothing to do with you 'disabled comment'
  • Father J.
    They won't serve you on a motorcycle either apparently, not that anyone with half a brain should even be thinking about eating their shit 'food' in the first place.
  • Marymother O.
    I'm calling bullshit over samuri. If a global company was to discriminate against a disabled driver, the Grauniad, civil liberties hand-wringers and the whole Offenderati would be down on them like a tonne of bricks.

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