McDonald's: closing stores as customers desert them
McDonald's is one of those companies that seems like it'll never, ever die. It is so huge that they seem invincible and impervious to trends. While there's cows to chop up, there's going to be a Maccies to enter, right?
Well, it looks like McDonald’s is having a tough time, worldwide. They're currently suffering from a slump in sales, which has seen Ronald McDonald having some tough decisions to make, closing 350 restaurants.
Most of these closures are in China and Japan, but Maccy D's is looking at a global drop in sales. This means they could well start getting rid of some branches in the UK. Of course, one of the biggest problems they have is that 2015's teenagers are getting healthier - they don't smoke, there's no carbs before Marbs and they'd all rather do squats down the gym than horse a Quarter Pounder down their holes.
McDonald’s CEO Steve Easterbrook said in a statement: "As the world’s leading restaurant company, we are evolving to be more responsive to today’s customer. McDonald’s management team is keenly focused on acting more quickly to better address today’s consumer needs, expectations and the competitive marketplace."
"We are developing a turnaround plan to improve our performance and deliver enduring profitable growth."
Now, McD's have started selling salad and bottles of water and the like, but really, we think they're losing customers because they're not unhealthy enough. Instead of being all cuddly and concerned, they should take the approach of other junk foods and boast about how filthy their food is.
And bring the McRib back, permanently.