Mancunian foodies hoodwinked by Dr Oetker
The opening of the La Pizzeria Ristorante pop-up kicked off, claiming to take everyone back to the fashionable Northern Quarter's 'Little Italy', however, it was all a PR stunt. Foodie arses, scallop bothering journos and wholly pointless meal bloggers were invited along to get a slice of pizza.
After sighing wistfully and nodding away in a bid to appear knowledgeable, it turned out they were munching Dr Oetker's frozen pizzas.
Their handout read: “We hope you have enjoyed your visit to La Pizzeria Ristorante. All the pizzas you have eaten today are available in the freezer department of your local supermarket.”
According to MM, Peter Burling from Brazen PR (the people responsible for the stunt) said: "We certainly didn't lie, we just didn't say it! And the branding is all over the place when you walk in, so it's not hard to spot. It's testament to how good the pizzas are that some people didn't actually notice! No one left saying they didn't have a good time, so that's the main thing really."
Over on Twitter, amongst the hoots of derision aimed at foodies, some griped. @GoodGobbleBlog wept: "I wouldn't call it a success, essentially a lot of people are laughing at them now."
Thom Hetherington of Northern Restaurant and Bar.co.uk said: "It appears Dr Oetker humiliated a whole swathe of N4 foodie hipsters last night. All those prostate exams, and he's not even a real Doctor!"