Like apples? We're talking about the fruit, not the gadget-makers. Well, you've been eating them all wrong.
Grub-botherers Foodbeast, who have previously told us that we've been doing Tic-Tacs all wrong and removing the green bit off a strawberry like idiots and more, are now showing us the error of our ways with apples. Seems trivial, but you've been wasting "15 to 30% of every apple", and in American money, that's a "waste of $42" a year.
So what do you need to do? The answer is surprisingly easy and all you have to do is watch this video.
As you can see, you've been eating it around the awful, inedible core and binning it. If you just ate it top-to-bottom, the core ostensibly disappears, making more flesh to eat for everyone in these terrible economic times.
Foodbeast said: "Eating it from the sides is wasteful. But if you eat it from the top, the core doesn't even exist."
So there you have it. More apple for your buck. Get a bag on the way home and wow your friends and family with your revolutionary new way of eating slightly more fruit.