Grocery market growth not really happening
According to the latest Kantar Worldpanel figures, the market growth slowed to a low of just 0.3% in the three months leading up to 14 September.
Aldi and Lidl were alright though, Aldi increased sales by 29.1%, compared with last year and Lidl increased sales by 17.7%. At the other end of the grocery chain, Waitrose grew its sales by 4.5% bringing its market share back up to 5.1%.
Asda was the only ‘big four’ supermarket to increase its market share by 0.8% to 17.4%
Meanwhile, nobody wants to kick a supermarket while it’s down, but Tesco’s market share slid 4.5% to 28.8%, and Sainsbury’s dipped by 1.8%, down to 16.2%.
Grocery inflation has seen its twelfth successive fall and now stands at 0.0% for the period.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel is on hand with a quote about this, and has said: “For the first time ever we’ve seen the average basket of everyday goods bought today costing exactly the same as it did a year ago.”
Thanks for that Fraser.