Farmers protest against supermarkets
There's a social media campaign from sheep farmers, using the #NoLambWeek hashtag, which is urging producers to stop selling to supermarkets this week. Simultaneously, dairy farmers are buying all the milk off supermarket shelves and giving it away for free.
John Davies, a sheep and beef producer from Wales, says: "We tried to engage properly and we tried to debate and go forward, but sometimes you're just forced into this. Farmers are feeling very fed up with the situation and they feel this is the only option to raise awareness."
"What frustrates people is when the shelves are filled with imported products and there's no choice of home-produced products. That's really firing people up. There's been some pretty poor labelling saying 'produced in the UK' in quite large writing and then underneath in very small writing 'from New Zealand or Australia'."
"That's not really playing the game is it? Consumers have the right to choose whatever they want, but it should be properly labelled."
Supermarkets have been accused of charging customers the same price they did last year, but cutting the prices paid to farmers. Farmers have said that, should this continue, there won't be a farming industry in the UK at all.
"All commodities are under pressure at the moment," Davies added. "There is a big spread in the price being offered. Some places are getting as little as 14, 15 pence a litre for their milk and that's not sustainable."