Do we really want British food in British shops?

27 February 2014

british applesIt’s hard to imagine that it’s just over a year since we first found out that beefburgers weren’t, and trust levels in consumers are still down on those polled before the scandal- an One Poll survey a year ago found that trust in foodstuffs fell from 69% to 35% . A new YouGov survey for the National Farmers' Union shows the level of trust is now back up to 52% , but apparently trusting British is the way to go.

NFU President Peter Kendall said that the results of the YouGov survey showed that “79 per cent of British people think British supermarkets should sell more food produced on British farms.”

“This survey shows very clearly that consumers want more British food, so I hope they will take this on board and act on it,” he concluded.

The NFU comments come as farmers, particularly in the South, have faced terrible weather conditions and waterlogged land, that will likely impact on their produce and livelihood.Not to mention denting the supply, and presumably, increasing costs. Mr Kendall wants retailers, like the giant supermarket brands, to “commit to stocking more British food” and  to “develop committed, fair and beneficial relationships” with farmers.

Of course, it is no surprise that a British farmers’ union would advocate buying British rather than buying cheap foreign muck -“We’re not saying that supermarkets should not stock any foreign produce. But we would urge the retailers to listen to what consumers are saying.” However, do consumers really want British food, or is cost still king? With renewed reports that incomes are not keeping pace with the rising cost of living, and record numbers of families taking in lodgers, would you steadfastly buy British, or would you rather have enough to eat, regardless of where it came from?

TOPICS:   Supermarket   Economy

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