BOGOFs could be told to 'Bog off!'
Supermarkets could be banned from offering ‘buy one get one free’ deals as DEFRA demand that food waste levels are reduced through voluntary action. Tough, enforceable laws that possibly involve thumbscrews could be introduced if the supermarkets do not comply.
Before we all get up in arms over the plans, it is believed that as BOGOFs are phased out, they will be replaced by half-price offers, giving the customer greater flexibility and choice, as they get to buy exactly the quantities that they need. Wider choices of portion sizes could also be introduced as we hurtle into the future.
The news follows plans by DEFRA to simplify the ‘best before’ date displaying on foodular goods. It’s all bundled up as part of a series of reports called Food 2030, which sounds like some kind of awful sci-fi cookery show if you ask us.