BBC's Panorama supermarket exposé will teach us stuff we already know
Now the heavyweight Panorama is getting involved – tonight’s programme (BBC1, 8.30pm) reveals ‘The Truth About Supermarket Price Wars’. Among the shocking revelations you’ll see are…
The multi-buy non deal: special offers where an item is £1.00 but the yellow shelf label says you’ll get two for £2.00. Sometimes done in error, but are they occasionally done deliberately in order to draw you towards the ‘bargain’ items?
The price cut that isn’t a price cut: A supermarket temporarily raises the price of an item so that they can then ‘slash’ it back to what it previously was. Punters are lured to the reduced price and buy in bulk. See Tesco’s recent ‘Price Drop’ campaign.
The scales are missing: Where are the scales in supermarkets? So that you can compare and contrast the prices of pre-packed and loose fruit and vegetables. Well, as a rule of thumb, the pre-packed stuff is almost always more expensive.
Any of this new to readers of Bitterwallet or users of HotUKDeals? Probably not. Yet the BBC seem to think they’re breaking new ground with this stuff. In truth it’s just lazy. Stick with us and HUKD and you’ll learn more in a week than the BBC can trot out in a year’s worth of Watchdogs and Panoramas. Rant over.