Asda plans relaunch own-label food to make it look less rubbish
Asda are about to launch 4000 ‘quality’ products. So that'll be 4000 quality products they'll have in-store soon. Sorry, that was a lazy joke.
Anyway, they're having a massive marketing push to remind you that they exist and want you to buy their products, rather than branded products. This recession has seen Asda doing rather nicely in terms of selling their own wares.
It's not surprising that they're looking into this, especially when you consider that Asda's own chief executive. Andy Clarke, criticised the company after saying that food quality was something the chain ‘hadn’t been as focused on in the past as it should have been’.
For a while, Asda had been crowing about being the cheapest, but failed to stake a claim at being 'the best', which is not great marketing. Being cheap and rubbish is not exactly what you want to be selling yourself on.
Adrian Thomas, retail director at marketing agency Billington Cartmell, told MM that the retail industry had been surprised when Asda began to emphasise its price guarantee earlier this year, as this was already seen as the supermarket’s area of strength.
So what will these quality products be? Well, apparently, they'll be providing our children's gaping gobs with crisp sandwiches. Yep. That's pre-made crisp butties.
According to WeightWorld, tt's part of something called the 'old school' range and will set you back 60p. That's real class and quality in action right there.