Anyone fancy some chocolate crisps?
We've seen Pepsi flavoured crisps on Bitterwallet, and now we've got chocolate covered crisps, which have just been unleashed on America, with women in mind. Presumably men wouldn't be interested or they've already worked out that you can buy a bag of crisps and a chocolate bar and put them both in your mouth at the same time.
Jennifer Saenz, Lay’s senior director of marketing, said: "The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations."
So, basically, Lay's 'Wavy' is a cross between Cadbury's Snaps and Tayto's cheese and onion chocolate bar then?
Lay's reckon that the "possibilities are endless", which means (should these take off) we could end up with chocolate dip for your chocolate crisps, or maybe yoghurt covered cheesy Cheetos? Or maybe they'll do a teabag covered in salt and pepper icing?
Either way, these are being trialed in the States and there will be a worldwide roll-out if they're a success. Maybe then, McDonald's will work a way of combining flavours for people who like dunking their fries in a chocolate milkshake.