Aldi tops taste test again
It might seem like a shed at the end of the world full of toothless people and piles of Juceeee blackcurrant cordial stacked up as if awaiting Armageddon - but once again Aldi has delivered the goods.
The pernickety tasters at Grocer magazine have awarded the budget supermarket 16 gold awards for their own brand goods – beating Tesco with 12 and Waitrose, who only got 3. And their 99p pack of summer berry herbal tea bags, which look as if they should taste like a Yankee candle left out in the rain, went onto beat Harrods own brand bergamot and green tea bags which cost a whopping £5.95.
The blind taste tests proved once again that just because something looks as if it fell off the back of a Chinese shipping crate, it doesn’t necessarily taste that way. And it seems that the other supermarkets are going to have to up their game if they’re going to deliver on actual quality, rather than pretty packaging.
Adam Leyland, editor of The Grocer, said: ‘Aldi’s success is no fluke. Consumers in particular now believe Aldi’s quality to be better than the major chains on almost every conceivable measure.’
The testers gave Harrods ZERO gold medals, despite being the benchmark for British quality food. This means that The Queen will probably start shopping at Aldi now, stocking up her trolley with award winning Belmont jaffa cakes, Fiesta fajita dinner kits and Diplomat tea bags.
Maybe she’ll pick us up a few fags and a scratchcard while she’s at it?