Aldi invasion of UK continues with new stores and staff

6 August 2015

aldi_logo Discounters, Aldi, are continuing their British invasion, chasing the big supermarkets, with the announcement of plans to hire 8,000 more staff and the opening of 130 new stores. This is all part of a £600m UK expansion.

As you'll know, Aldi have been eating away at the market share of many of the bigger supermarkets, and earlier this year, they overtook Waitrose as the UK's sixth-biggest supermarket.

Not only that, the supermarket will be trying to win some hearts and minds, as they launched their campaign as an official Team GB partner. It isn't long 'til the Rio 2016 Olympic Games, which means you're going to be seeing a lot of Aldi over the coming months.

Tony Baines, joint managing director of corporate buying, said: "Since we opened our doors in the UK in April 1990, we've worked hard to establish British roots, sourcing locally where possible and building long-term relationships with British suppliers."

"The partnership with Team GB celebrates this and epitomises the spirit of teamwork that is at the heart of how we give customers what they want and respect what matters most to them."

In plain English, the above quotes actually mean: 'This is a very good advertising opportunity for us.' Either way, the big boys will be doing a poo in their pants over Aldi's growth.

TOPICS:   Supermarket

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