WKD ads banned on Facebook for promoting fun effects of alcohol

2 April 2014

We all know that alcohol creates a very specific kind of self confidence. The kind of self confidence that makes you pull your pants down, draw two ‘W’s on your butt cheeks, and flash your bumhole to people on a motorway bridge.

WKD-Blue

But the ASA has banned WKD’s Facebook ads for linking alcohol with self confidence with their so called ‘Wicked 8-ball predictions’ – which stated ‘You will refuse to do karaoke- at first.’ In their ‘About’ section they also said: ‘Where there’s good times, there’s WKD. We’re all about getting together with the best people and enjoying yourself - especially at the weekend. Like us and get involved.’

The Young Alcohol Council are angry that the company behind the disgusting blue elixir implied that alcohol is capable of altering mood and that the presence of booze was the key to having a good time with your friends. (Which of course, it is – they’re always a bunch of boring bastards when they’re sober).

Beverage Brands UK Ltd., who own WKD, said they hadn’t breached Facebook’s guidelines, but that it would remove certain posts. The ASA acknowleged that no alcohol was shown being consumed, but that their mascot – an idiot in a hat called ‘Head of WKD Weekends’ – implied that a successful weekend could only be achieved with the addition of WKD.

Of course, we all know that’s not true. It can only be achieved with the addition of beer, vodka and a nice crisp white wine. Oh, and drugs.

TOPICS:   Social Media   Advertising

1 comment

  • fuqstix
    'butt cheeks'? BUM cheeks, Lucy, BUMCHEEKS.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment