Want free pizza? Play companies off against each other on Twitter

11 August 2015

As well you know, big businesses are an incredibly needy bunch. They pester you with text messages and mailshots and, if you're canny, you can play them off against each other.

And so, to Dan May from Twitter, who replied to a promotional tweet from O2, after they'd promised to send pizza to anyone who replied to them with their address. Giving your address away in public on Twitter? Whatever floats your boat mate. Anyway, Dan didn't get his free grub and decided to register his disappointment, threatening to join Three instead.

 

freepizzao21

Then, Three piled in, and ended up sending him five pizzas and fours tubs of ice cream (through Pizza Hut). You can see that here.

O2 weren't having any of that, and said that Dan could have free pizza every week for the rest of the year if he went with them instead. And O2 were good on their promise too.

From his DMs...

freepizzao22

Talking to Metro, Dan said: "I couldn't believe it. I only sent out a couple of tweets and they both went all-out to compete against one another. It's a great marketing campaign, it really worked. I was really impressed with 3 after being disappointed by O2 but they certainly won the customer back."

Dan there, talking like he works for a marketing company.

An O2 spokesperson, only too happy to chip in, added: "We often like to surprise and delight customers and we’re pleased that we were able to put a smile on @dpmay’s face by giving him free pizza until the end of the year."

'Surprise and delight'. Honestly. Anyway, if we can learn anything from this, it is this - always try and pit companies against each other. It might not work, but for the price of half a dozen tweets, it is certainly worth a punt.

TOPICS:   Social Media   Freebies

3 comments

  • Han S.
    Dan there, talking like he works for a marketing company - That's because he's the Business Development Manager at Warc News a marketing information service. Nothing fishy going on here at all
  • Soapdish
    O2 and three? You mean the two companies merging later this year....
  • oldgit
    Perhaps the tag 'publicity stunt' should be added to this article

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