Want a half-price iPad? Secret Sales have one for you
Secret Sales is a online shopping club, with its members enjoying "up to 80% of top brands". As if to prove the point, on Friday you could buy an Apple iPad 16GB 36 for half price - that's just £264. Amazing, you say! But doesn't this type of sale sound a little familiar?
In July, group-buying outfit Groupola garnered plenty of bad press for their sale of iPhone 4s for £99. It was activity solely intended to raise the company's profile, but it descended into anarchy when the site crashed, sending hundreds of furious punters to lay waste to Groupola's Facebook page. Cue lots of gossip concerning the real number of iPhone 4s that Groupola had to sell, dodgy guest appearances from staff and a whole load of other behaviour that overshadowed their headline-grabbing intentions, before the company launched into more furious PR-based backpeddling.
So what did Secret Sales learn from the Groupola debacle? Nothing whatsoever, it seems; an in-demand product, an outrageously low price, and a 6,000 members in their Facebook group. Avid Bitterwallet reader Jim takes up the story:
Secret Sales put "some" of the iPads up at 4pm on Friday. The site fell over, when it came back up they had sold out for now and announced there would be no more sold and to try again on Saturday morning.
Lots of people moaned on Facebook and they promptly put the rest of the stock online and sold out rather quickly after. The listing was left up and promised "We are sorry, there are no iPads available to buy at the moment. We have limited availability but will be releasing more stock over the weekend."
It looks like the weekend sale never materialised. Why? It was all the fault of the Facebook Fans, according to Secret Sales:
Incredible. The company blames its customers for its own shortcomings. Secret Sales unleashed a promotion for the sake of boosting their own membership, failed to act appropriately, point the finger when it goes wrong and take their ball home. Charming.
Yet Secret Sales seemingly had no issue with continuing to taunt new members over the weekend. Until 8 o'clock this morning, this was the sales page for the iPad that was visible to unregistered customers:
But if you registered and handed over your details to their mailing list, guess what?
Gah. Good luck if you fancy trying to bag yourself a half-price iPad from Secret Sales in the future. We'll be too busy setting fire to our own hands in frustration to bother.