Want a half-price iPad? Secret Sales have one for you

13 September 2010

Bitterwallet - Secret Sales logoSecret Sales is a online shopping club, with its members enjoying "up to 80% of top brands". As if to prove the point, on Friday you could buy an Apple iPad 16GB 36 for half price - that's just £264. Amazing, you say! But doesn't this type of sale sound a little  familiar?

In July, group-buying outfit Groupola garnered plenty of bad press for their sale of iPhone 4s for £99. It was activity solely intended to raise the company's profile, but it descended into anarchy when the site crashed, sending hundreds of furious punters to lay waste to Groupola's Facebook page. Cue lots of gossip concerning the real number of iPhone 4s that Groupola had to sell, dodgy guest appearances from staff and a whole load of other behaviour that overshadowed their headline-grabbing intentions, before the company launched into more furious PR-based backpeddling.

So what did Secret Sales learn from the Groupola debacle? Nothing whatsoever, it seems; an in-demand product, an outrageously low price, and a 6,000 members in their Facebook group. Avid Bitterwallet reader Jim takes up the story:

Secret Sales put "some" of the iPads up at 4pm on Friday. The site fell over, when it came back up they had sold out for now and announced there would be no more sold and to try again on Saturday morning.

Lots of people moaned on Facebook and they promptly put the rest of the stock online and sold out rather quickly after. The listing was left up and promised "We are sorry, there are no iPads available to buy at the moment. We have limited availability but will be releasing more stock over the weekend."

It looks like the weekend sale never materialised. Why? It was all the fault of the Facebook Fans, according to Secret Sales:

Bitterwallet - Secret Sales Facebook page

Incredible. The company blames its customers for its own shortcomings. Secret Sales unleashed a promotion for the sake of boosting their own membership, failed to act appropriately, point the finger when it goes wrong and take their ball home. Charming.

Yet Secret Sales seemingly had no issue with continuing to taunt new members over the weekend. Until 8 o'clock this morning, this was the sales page for the iPad that was visible to unregistered customers:

Bitterwallet - Secret Sales iPad sale

But if you registered and handed over your details to their mailing list, guess what?

Bitterwallet - Secret sales iPad sale

Gah. Good luck if you fancy trying to bag yourself a half-price iPad from Secret Sales in the future. We'll be too busy setting fire to our own hands in frustration to bother.

TOPICS:   Social Media   Gadgets


  • Sh
    I hope you don't blame me, avid bitterwallet reader, for you guys being shit
  • Ben
    And yet despite this damning feature, I bet they get at least 20 new signups today as a result of people reading about it on BW.
  • The B.
    Well, in fairness, you'd have to be a moron to actually this blatant BS.
  • The B.
    Or in my case, not bother to read what you've written, post it, realise it's bo11ocks and then have to come back and correct it: Well, in fairness, you’d have to be a moron to actually BELIEVE this blatant BS. [email protected]
  • Sssssam
    so will they be selling anymore??? i'm a member & i didnt hear about this
  • hju
    bob, you're fucking hilarious
  • James
    Nice one Real Bob
  • Whyleycat
    Well I managed to get one of these ipads and I'm chugged to bits, thanks secret sales!!
  • jmorgan3
    If only it was their cheap gimmicks that was the problem with this site! Awful service, slow delivery and poor quality/damaged goods seem to be the norm for these guys. I've had a bad experience and I'm not alone. Check out their reviews on trust pilot http://www.trustpilot.com/review/www.secretsales.com
  • our w.
    Normally I do not learn article on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice post.

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