Virgin Trains: Helping you out when you've had a dump

6 January 2015

Too often, corporate Twitter accounts and thunderously useless. Through these channels, the best you can hope for is pointless platitudes, overly long hashtags that no-one will use and, when the complaints come rolling in, a lot of shrugging while a team leader desperately phones a marketing team, shrieking like it's the end of the world.

However, sometimes, they come up trumps.

One plucky scamp decided to tell everyone on his feed that he'd had a poo while on a Virgin Train and there was no toilet roll. Virgin leapt into action!


As you can see, instead of simply ignoring the text or offering some vouchers 3 hours after the event, the social media team got someone to take some bogroll to our faecal friend.

That, ladies and gents, is how to do corporate social media properly.

TOPICS:   Social Media   Not The Onion   Travel

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