Virgin Trains: Helping you out when you've had a dump
Too often, corporate Twitter accounts and thunderously useless. Through these channels, the best you can hope for is pointless platitudes, overly long hashtags that no-one will use and, when the complaints come rolling in, a lot of shrugging while a team leader desperately phones a marketing team, shrieking like it's the end of the world.
However, sometimes, they come up trumps.
One plucky scamp decided to tell everyone on his feed that he'd had a poo while on a Virgin Train and there was no toilet roll. Virgin leapt into action!
As you can see, instead of simply ignoring the text or offering some vouchers 3 hours after the event, the social media team got someone to take some bogroll to our faecal friend.
That, ladies and gents, is how to do corporate social media properly.